We believe your shower water is 'Step Zero'
We all know to filter the water we drink, but why not the water we shower in? It's where many of the issues we spend so much time, money, and effort on start — acne, damaged hair, eczema, change in hair color, rashes, you name it.
CHLORINE REMOVES MOISTURE FROM YOUR HAIR
Felt your hair after swimming in a pool? That chlorine strips out the natural oils in your hair and scalp. The same thing is happening in your shower. It causes your hair to crack and split.
All of this leads to brittle hair, dryness, dullness, frizziness, split ends, and damaged roots, even contributing to hair loss.
Ultimately preventing you from your best and smoothest hair.
CHLORINE STRIPS THE SKIN OF ITS NATURAL OILS
Have you ever felt as if there was a film or layer of 'stuff' on your skin after showering? It's the quality of your water.
The chlorine & heavy metals dry out your skin, causing issues such as acne, dry skin, hives, psoriasis, eczema, accelerated aging, random breakouts, rashes, redness, and skin burns.
CHLORINE IMPACTS HAIR COLOUR — BOTH NATURAL & TREATED
If you colour or treat your hair, you know how important it is to take care of that investment by avoiding certain products and using special shampoo and conditioner.
When you wash your hair with water that contains heavy metals, you're essentially asking your hair colour to grow dull or green... and resulting in damage to your hair and scalp.
CHLORINE DOES YOUR OTHER PRODUCTS A DISSERVICE
In the UK, women spend an average of £3,060 per year on beauty treatments — from hair and skin services to grooming — while men spend slightly more, at around £3,366 annually.
Beauty isn’t cheap. Whether you’re using a single serum or a 10-step routine, combining those products with unfiltered water undermines your investment. All that effort, undone by harsh tap water.
THE LIORA PROMISE. YOUR BEST SKIN & HAIR. GUARANTEED.
Ever noticed your skin and hair feel different after showering somewhere else — even though your products stayed the same?
It’s not your shampoo or moisturiser. It’s your water.
UK tap water is treated with chlorine to disinfect it, but chlorine strips away natural oils, dries out skin, and weakens hair. Add in heavy metals from pipes, and your water can quietly undo all the effort (and money) you put into your beauty routine.
The Liora Filtered Showerhead is designed as a beauty essential — removing chlorine and heavy metals so you get healthier-looking skin and stronger, shinier hair, every single day.
And because we know you’ll feel the difference: try Liora risk-free for 60 days. Don’t love it? Send it back for a full refund.