Our Story

For years, my wife tried every haircare product under the sun, shampoos, serums, masks, all promising softness and shine. But nothing worked for long. Her hair would swing from dry to not supporting her colour. We blamed the weather, the brand, even our shower routine. What we never thought to question was the water. Until one day, we did. And everything changed. The moment we realised that our tap water, full of chlorine, minerals, and metals, was quietly sabotaging her hair and skin, we knew there had to be a better way. Born from frustration. Built for transformation. That’s how Liora began: with a simple, powerful question: 

“Why are we paying so much attention to what goes on our skin, but not what flows over it?”

At Liora, we believe true beauty starts before your serum or moisturiser ever touches your skin. It starts with the water that touches you first, every single day. Across the UK, tap water hides elements like chlorine, heavy metals, and hard minerals that quietly dry your skin, irritate your scalp, and dull your natural glow. You invest in products that promise radiance, but your water could be undoing it all. That’s why we created Liora: a beautifully engineered filtered shower head designed to purify, protect, and elevate your daily ritual.

Clean design. Advanced filtration. Mindful simplicity. A small change that makes a visible difference from the very first shower.

Across the UK, our tap water tells a quiet story, one of ageing pipes, old infrastructure, chlorine treatments, and mineral build-up. We filter the water we drink. But the water that touches our hair and skin? We rarely think twice.

That hidden layer of daily exposure can:

• Dry your scalp and weaken hair from the root.
• Strip the skin’s natural barrier.
• Fade that fresh, healthy glow we work so hard to restore.
• Your haircare and skincare can only do so much, if the water beneath it isn’t clean.

That’s where Liora comes in.

o transform your shower from a source of damage to a source of care. We believe that the water you bathe in should be as pure as the water you drink. That self-care shouldn’t start with a product, it should start with what touches you first. Liora was created to bring clarity, calm, and confidence back to the most personal ritual of all: your shower.

• Advanced Multi-Stage Filtration

Removes chlorine, heavy metals, and impurities that cause dryness, irritation, and dullness.

• Sustainable by Design

Replaceable filters, recyclable materials, and packaging with purpose.

• Beauty at the Source

Because true skincare doesn’t start on your face, it starts with your water.

• Scientifically Backed

Inspired by dermatological research and water quality data across the UK.

• Design Meets Function

A timeless minimalist form that feels as beautiful as it looks.

Every element of Liora is made to support your wellbeing — from the first drop to the last rinse.

We’re not another beauty brand chasing trends.

We’re a movement to rethink self-care from the very first drop.

When you choose Liora, you’re not just choosing a product, you’re choosing:

• Better skin
• Softer hair
• Cleaner water
• A more confident you

Your glow deserves better water.

Welcome to Liora.