Liora - The Filtered Showerhead - Limited Launch Edition

Is the water in the UK really harming my skin and hair?
Unfortunately, yes. Most UK water supplies contain high levels of minerals and contaminants like chlorine, copper, and lead from older pipes. These can strip your skin’s natural oils, cause dryness or irritation, and leave a dull film on your hair.

What exactly is happening to my skin and hair with contaminated water?
Hard or contaminated water leaves behind mineral deposits that interfere with your skin barrier and scalp health. Over time, this can mean flakiness, sensitivity, breakouts, or a lack of shine in your hair. Chlorine also oxidises natural oils and colour treatments, making hair weaker and skin less hydrated.

I’ve heard about ‘hard water’ and ‘soft water’. What’s the difference?
Hard water contains a higher concentration of dissolved minerals like calcium and magnesium. Soft water has been filtered to remove them. Hard water tends to cause build-up on hair and skin, while soft water helps cleansers and moisturisers work better.

What skin types benefit the most from using Liora?
All skin types can benefit, but it’s especially transformative for dry, sensitive, and acne-prone skin, as well as for anyone with colour-treated or brittle hair. Liora helps restore your natural balance by removing the irritants your body doesn’t need to be absorbing every day.

How do you filter out the chemicals?
Liora uses a multi-stage filtration system that targets chlorine, heavy metals, and other impurities while preserving beneficial minerals. Inside the filter are activated carbon and KDF (Kinetic Degradation Fluxion) materials that react with contaminants and neutralise them before they reach your skin and hair.

Will Liora affect my shower pressure?
No, our design optimises flow rate so you’ll still enjoy a full, invigorating shower. We’ve tested Liora to ensure strong pressure while maintaining maximum filtration efficiency.

Do I need to change or replace the filter?
Yes, we recommend every 3 months, depending on water hardness and household size. Regular replacement keeps the filter effective and ensures you’re always showering in the cleanest water possible.

Is there a subscription for the filter?
Yes! You can subscribe to receive automatic replacement filters just when you need them, so you never have to think about it. Subscriptions also include a small discount and free shipping.

How does the installation work?
Installation takes under 5 minutes. You simply unscrew your existing shower head, attach the Liora filter, then reattach your shower head. We include clear, step-by-step instructions with video and visual instructions.

So I’m convinced I need this, but can I do it by myself or do I need a plumber?
You can absolutely do it yourself. Liora is DIY-friendly and fits standard UK shower fittings. No need for any professional installation.

Will this fit on any shower?
Liora fits almost all UK and EU shower types, including handheld and fixed heads.

Is our skin really our largest organ?
Yes, it’s true! Your skin is your body’s largest and most exposed organ, covering about 2 square metres. It absorbs much of what it comes into contact with, including the water you shower in.

Is there an optimal temperature to shower in?
Warm (not hot) showers are best. Extremely hot water can strip your skin’s natural oils and weaken the barrier you’re trying to protect. Aim for a comfortable medium, warm enough to relax, but not steaming.

Ok… showers. But what about baths or washing my face in the sink?

If you’re regularly soaking in or washing with tap water, you’re still exposing your skin and hair to the same minerals and chlorine. Liora’s filter targets your most frequent and highest-exposure routine, your shower.

I feel like we waste a ton of water taking long showers. What’s your take?
We agree, awareness matters. Liora’s efficient design helps reduce overall water waste while maintaining strong pressure, so you can still enjoy your shower without excess consumption.

Where is the best, most clean water in the world?
Typically, countries like Switzerland, Iceland, and Norway have some of the purest natural water sources. But even there, water quality varies by region and infrastructure, so it’s always smart to filter at the point of use.